Transform Your leadership

Learn how to lead with confidence, build a team that takes ownership, and create the freedom to actually enjoy what you've built!

It's time to stop firefighting and become the calm, confident leader your team needs.

Ready to stop second-guessing yourself, quit being the answer to everything, and build a team that steps up without seventeen reminders?

This whole leadership thing was supposed to feel natural... right?

You're brilliant at what you do. You care about your team and your clients, but you feel like you're always 'ON' and your team relies on you for everything and let's be honest... it's exhausting.

You're a people-first leader, and you've got big vision. You want your team to thrive and love coming to work. You want to lead from a place of calm authority and make decisions without the 3am mental spiral.

And you want to get actual results without working yourself into the ground.

You want to be one of those leaders who makes it look easy - the ones who are crystal clear on their direction, have teams that actually take ownership, set boundaries without guilt, and have time to think strategically instead of just putting out fires.

But Right Now, You're Stuck

Through no fault of your own! You're putting energy IN. You have skill. It's just that no-one has shown you how to lead in a way that feels like you, where to focus your energy, and what to DO to build the confidence and systems that make everything else easier.

So you spend time firefighting instead of leading...
Your good intentions never get followed through...
And you get so frustrated. With all of it.

You're ready, right?

Ready to stop going through the motions of being busy, ready to stop winging it, stop avoiding hard conversations, and stop waiting for your team to magically figure it out.

You know it's your time to step up. You just need someone to show you how, plus support you in a loving but straight-talking way to make sure you follow through.

I see you nodding...Read On

Hey, I'm Sam!

And I'd love to be that person.

I've been where you are. Twenty years ago, I was the leader everyone came to for everything. The fixer. The answer person. The one holding it all together while quietly wondering if I actually knew what I was doing.

I'd built businesses, turned around struggling operations across finance, education, and disability services. I was working long hours, managing teams, making it happen.

So if you ever feel like you're spinning plates and one wrong move will bring it all crashing down - I get it... like I really do get it.

But what I did do, was sort out my leadership from the inside out. I stopped hiding behind my results and started owning my impact. I built the confidence, communication skills, and systems that made leadership feel natural instead of exhausting.

So I decided I didn't want any other business owner to have to lean on Google as their number one source of leadership advice, test things out through trial and error hoping something sticks, and make a thousand wrong moves before finding what actually works...

Which is exactly why I've spent the last decade coaching business owners and team leaders to build confident leadership, courageous communication, and calm systems that create freedom (and over 20 years helping leaders own their worth and trust their judgment!).

And you know what? I see the same issues coming up again and again which is why I built the Confident Leaders Intensive.

Here's what I know to be true

So many business owners have killer skills...

knowledge and experience... but feel totally stuck in the rut of being the answer to everything.

Not only because it's hard to find practical leadership support that actually works for small business, but because our histories, our people-pleasing patterns, and our fear of conflict impact the way we see ourselves as leaders... and they have a knack for keeping us stuck.

The thing is, it's only once you start building your leadership foundations - the confidence, the communication skills, the systems - that you can actually lead with ease. And working out what to focus on is infinitely easier with guidance, strategy, and support.

This is for you if you're ready to...

Stop being the answer to everything and build a team that takes ownership
Make decisions faster and trust them (no more 3am mental spirals)
Have courageous conversations without avoiding them for three weeks first
Lead consistently - not hot and cold, micromanaging one day and hands-off the next
Build simple systems and structure that actually work for small business
Stop second-guessing yourself and start trusting your judgment
Create boundaries without guilt and communicate with calm conviction
Get your time and freedom back so you can enjoy what you've built
Be surrounded by an amazing group of supportive business owners who are in the same boat as you (and understand exactly what you're going through)

IF YOU'RE NODDING ALONG, THEN YOU'RE IN THE RIGHT PLACE!

By the end of the Confident Leaders Intensive you'll...

Have a clear understanding of who you are as a leader and what's been holding you back
Be building your leadership confidence in a big way and showing up more consistently
Have mastered the Courageous Conversations Framework so you can address issues early with clarity and care
Know how to make confident decisions using the BRAVE Decisions Framework - even when you don't have all the answers
Have simple leadership routines and systems that keep your team aligned without micromanaging
Be clear on your boundaries and how to hold them without guilt
Have the Triple A Framework for daily accountability that builds trust and respect
Know how to delegate outcomes (not just tasks) so
Step up as the calm, confident leader with a clear vision for where your business is going
Have your personal Leadership Stability Blueprint that makes consistency easy long-term

They Were Doing It All Too

Until They Decided To Lead Differently

Ingrid Fourie

Director, Kaha Kids OT

Sam's leadership coaching completely transformed how I show up as a leader. Before working with her, I often felt stretched thin balancing client care, managing my team, and trying to lead effectively without feeling overwhelmed. One of the biggest shifts for me has been learning that leadership isn't about doing more - it's about leading with clarity and intention. I feel more in control, more capable, and more confident in my leadership than ever before.

Allese & Bianca

Co-Founders, All Abilities Gippsland

If we could change one thing, it would be meeting Sam sooner! Before working with Sam, we felt stretched thin - trying to handle everything ourselves, unsure of the right steps to take. She simplified the process, reassured us when we had doubts, and was always available to answer our questions. One of the most valuable lessons we've learned is the power of delegation. Sam showed us that trusting our team with responsibilities not only strengthens our business but allows us to focus on the bigger picture.

Rebecca

Director

Samantha brought clarity, strategy, and calm confidence to a time of major change. Her coaching and leadership transformed our culture and positioned us for lasting success.

I created

the Confident Leaders Intensive to support you to be bolder and braver in your leadership.

To help you uncover what's REALLY holding you back.

To equip you with the mindset, frameworks and practical tools to build confidence, courage, and calm in how you lead.

Forget winging it - it's time to build leadership that actually works!

What We'll

Achieve Together

MODULE ONE: CLARITY OF SELF

If you're going to build confident leadership, you need to be able to clarify who you are as a leader and what you stand for. Most people totally skip this step when they step into leadership and then wonder why they're constantly second-guessing themselves.

The great news is that it doesn't have to be hard - and when you know how to build your leadership identity in the right way, it can even be exciting!

We're going to dive into your leadership anchors, values, and what's been keeping you in fixer mode instead of leader mode.

By the end of this phase you'll be able to:

Have a detailed Leadership Identity Map that clearly articulates your values, principles, and how you want to lead
You'll understand what makes your leadership style yours and how you can use that to show up consistently
You'll learn what the confidence cycle is and how to break the pattern of second-guessing yourself
You'll reclaim your role as the leader (not just the doer) with clear direction and renewed confidence

Phase 1 is where we start to understand that you can control how you show up and have a huge impact on your team!

MODULE TWO: STRUCTURE THAT SUPPORTS

The great news is that it doesn't have to be hard - and when you know how to build your leadership identity in the right way, it can even be exciting!

We're going to dive into your leadership anchors, values, and what's been keeping you in fixer mode instead of leader mode.

By the end of this phase you'll be able to:

Have a detailed Leadership Identity Map that clearly articulates your values, principles, and how you want to lead
You'll understand what makes your leadership style yours and how you can use that to show up consistently
You'll learn what the confidence cycle is and how to break the pattern of second-guessing yourself
You'll reclaim your role as the leader (not just the doer) with clear direction and renewed confidence

Phase 1 is where we start to understand that you can control how you show up and have a huge impact on your team!

MODULE THREE: COURAGEOUS COMMUNICATION

Mastering courageous conversations makes it easier for you to address issues early, build trust with your team, and lead with calm conviction.

Not sure how to have accountability conversations? Avoiding conflict? No idea how to set boundaries without guilt? I'll help you navigate the conversations that change everything.

By the end of this phase you'll be able to:

How to step up and have the hard conversations without the guilt or avoidance
How to use the Courageous Conversations Framework to address issues with clarity and care
How to balance being clear with being kind (saying what needs to be said without being harsh)
How to use the Triple A Framework for daily accountability that builds trust and respect

Phase 3 is one of the cores to building confident leadership without the burnout.

MODULE FOUR: CONFIDENT DECISION-MAKING

Getting confident with your decision-making is one of the big ticks you need to check off as a leader. That's why we'll dive into the BRAVE Decisions Framework and walk through how to make decisions that align with your values even when you don't have all the answers.

Leadership CAN feel solid, when you focus on clarity and trust yourself!

By the end of this phase you'll be able to:

How to make decisions with confidence (no more overthinking or 3am spirals)
How to evaluate challenges objectively using a framework that works
How to communicate your decisions so your team trusts your direction
How to lead through uncertainty with calm, clear confidence

Phase 4 is about taking back control of your decision-making and trusting yourself again.

MODULE FIVE: INTEGRATION & OWNERSHIP

Having the right systems for sustainability can be the difference between leadership that lasts or burning out trying to hold it all together. Creating team trust transfers and your Leadership Stability Blueprint will make sure what you've built continues to work.

And it'll also make it easier to maintain your confidence and freedom long-term!

By the end of this phase you'll be able to:

How to transfer trust to your team so they truly take ownership
Create your personal Leadership Stability Blueprint that captures how you lead
How to maintain your boundaries and routines without slipping back into old patterns
How to keep your leadership steady even when things get busy or uncertain

Phase 5 is about making sure what you've built sticks - so leadership feels sustainable, not exhausting!

Let me guess where you are at...

You've built something real. A business with actual clients. A team that's capable (when they remember what you asked them to do). Results you're genuinely proud of.

And now? You're ready for it to feel manageable again - because secretly, leading through chaos is getting old.

You want your team to step up without you needing to ask seventeen times.

You want to make decisions quickly - and trust them.

You want to stop second-guessing yourself every time something doesn't go to plan.

You want to have the hard conversations without avoiding them for three weeks first.

And if you're honest with yourself... You'd love to finish a day and think 'yeah, I've got this' instead of 'what did I miss?'

HA... Imagine that 💭

Stop Being the Decision-Making Machine

It's exhausting being the person everyone runs to for every tiny decision. We'll help you break this cycle, you'll teach your team to think critically and make decisions independently, so you can finally stop being their personal Google Assistant.

Master the Conversations That Matter

It's time to stop avoiding those difficult conversations, they're not going to go away. We'll identify what's holding you back so that we can actively transform your message and step into the tough stuff with confidence and kindness, turning those awkward moments into breakthroughs that actually strengthen your team.

Build Your Authentic Leadership Style

It's hard to know how to lead your team and connect with your clients if you don't know who you are. We'll make sure you're clear on your values and help you discover how to lead as yourself without the exhausting performance of being someone else.

Create Systems That Actually Work

You're team can't actually step up if they don't have the tools, and we know you're tired of being the walking instruction manual for everything - your wish is our command. We'll give you the steps to help you hand over the reins and set this up quickly, and as pain free as

Develop Leaders, Not Followers

Hiring the right people is one of the toughest jobs a leader has to do - there is so much pressure to get it right. We'll show you how to align all your ducks so you can focus on growing your teams leadership capacity, instead of performance plans. We will give you the practical tools, so you can stop micromanaging and start multiplying your impact.

Design a Vision That Inspires Action

Your team can't get excited about a destination they don't understand, it's like sending them on a long drive without a decent navigation system. We'll show you how to create a clear, compelling map with stops along the way, so that your team actually wants to drive.

Create Brave Cultures & Boundaries Like a Pro

Conflict isn't going to disappear just because you ignore it, your team is unique. But first you need to understand your team. This is where we look at your current team culture and see where there might be quick win opportunities for you to start setting boundaries now. We'll also teach you how to create long-term brave culture and boundaries for solving problems before they become disasters that derail your entire team.

Scale Without Burning Out

We know you want to grow, but you're already running on empty - so lets create sustainable growth that multiplies your results without requiring more of your precious time and energy.

Trust Your Leadership Instincts

Second-guessing yourself constantly is exhausting, but if you're not sure what "good leadership" looks like, you won't ever break the cycle. We'll help you make decisions from your values so you can stand behind them with the kind of confidence that energises you and inspires your team.

Reclaim Your Time and Energy

When you're spending your days putting out fires and focusing on the day to day operations instead of doing the strategic work that actually excites you and moves things forward, you become the block. We'll help you get focused on what matters most while your team handles the rest.

There's far too much to list everything - but we know you are going to love this!

Investment &

Enrollment

WHAT'S INCLUDED IN THE CONFIDENT LEADERS INTENSIVE

When you join, here's the powerful support you'll receive:

Confident Leaders Intensive Program Content (Game changer!)

Life of the program access to all 5 phases of the Leadership Confidence System plus updates!
All frameworks including Courageous Conversations, Triple A, and BRAVE Decisions
Leadership Language Toolkit with scripts and conversation starters
Worksheets, templates, and implementation guides for every phase

Weekly Live Coaching Calls (add time/length)

Life of the program access to all 5 phases of the Leadership Confidence System plus updates!
All frameworks including Courageous Conversations, Triple A, and BRAVE Decisions
Leadership Language Toolkit with scripts and conversation starters
Worksheets, templates, and implementation guides for every phase

Private Community Access

6 months in the private Confident Leaders Collective community
Connect with other business owners building confident leadership
Ongoing support between coaching calls
Monthly community events and guest expert sessions

Lifetime Access

Keep everything forever - all recordings, frameworks, and resources
Revisit whenever you need a refresh or reminder
Access to future program updates

PAYMENT PLAN (12 Months)

$347 AUD

PAY-IN-FULL

$1987.00 AUD

100% SATISFACTION GUARANTEED

With my coaching clients stepping up as confident leaders, building high-performing teams and getting the results they want, I know that the strategies you'll learn in this program work. You have the power to transform your leadership for success as well.

I wholeheartedly want you to feel confident and excited to make this investment in yourself - that's why I offer a 14-day money-back guarantee.

If within the first 14 days in the program, you decide that it's not for you, just submit your completed Phase 1 worksheets (Leadership Identity Map, Leadership Anchors, and Confidence Cycle work). I'll refund your complete enrolment payment minus any fees (paid to third parties like PayPal or Stripe) - no questions asked and absolutely no hard feelings.

I'm here to support you.

Frequently Asked

Questions

What if I can't make the live calls?

All calls are recorded and available in your private client portal. You can watch replays, submit questions ahead of time, and still get full value from the program.

Can I join anytime?

The first round of the Confident Leaders Intensive is starting in February 2026. This means you'll move through the program with a group of other business owners, which creates powerful peer learning and accountability.

What's the time commitment?

Expect to dedicate 2-3 hours per week: 60 mins for the group coaching call, plus time to implement what you're learning. This isn't about adding more to your plate - it's about building foundations that make everything else easier.

I'm not great at 'group' things - will I be put on the spot?

Nope! You participate as much or as little as you're comfortable with. You can ask questions, share wins, or just listen and learn. There's no forced sharing or uncomfortable hot-seat coaching (unless you want it!). If you're still not comfortable with group coaching I offer limited 1:1 Coaching using the same methods and frameworks.

What if my business is different from other people's?

The Leadership Confidence System works across industries because it focuses on how you lead, not what you do. I've worked with therapy practices, NDIS providers, trades businesses, consultants - the frameworks translate to any service-based business with a team.

Do you offer payment plans?

Yes! I we offer weekly, monthly and pay in full (with discount) plans

What if I need more support than group coaching provides?

If you realise during the Confident Leaders Intensive that you need more personalised support, you can either upgrade to 1:1 coaching for 6 or 12 months (and receive a discount for what you have already paid for the Confident Leaders Intensive) or you can book additional 1:1 Strategy Sessions to focus specifically on what's front of mind. Reach out and we'll chat about what that looks like for you.

When does the program start?

The next cohort commences February 2026. Join the waitlist to be notified when doors open and secure early access bonuses.

Ready shift from Leading exhausted to feeling energised and empowering your team?

GET ACCESS TO POWERFUL LEADERSHIP & CONFIDENCE COACHING, FRAMEWORKS & SUPPORT TO BUILD THE TEAM AND FREEDOM YOU'VE BEEN CRAVING

QUICK RECAP ON THE AMAZING INVESTMENT YOU'RE ABOUT TO MAKE!

Life of the program access to all content plus updates!

You keep access for the life of the program - revisit when you need, access future updates.

Proven signature frameworks to level up your leadership

Leadership Confidence System, Courageous Conversations, Triple A, BRAVE Decisions.

Weekly live coaching calls for 16 weeks

Group calls to work through each phase together, troubleshoot & keep you moving.

Private Confident Leaders Collective community

6 months access to connect with other business owners and leaders building confident leadership. Ongoing support between calls, events and masterclasses.

Access to AI tools to boost your leadership

AI doesn't replace your leadership - it extends it. Access to AI tools to save you time and level up your leadership.

Lifetime access to all recordings and resources

You can keep the pdf tools, workbooks and templates used in the program so you can keep using them after the program.

Get weekly insights, resources, videos & tips to lead your team with freedom & confidence